TL;DR: LeadProspecting AI was born from frustration with overpriced, complicated CRM software that left small businesses behind. Founded by Army veteran Sinuhe Montoya and construction industry expert

TL;DR: LeadProspecting AI was born from frustration with overpriced, complicated CRM software that left small businesses behind. Founded by Army veteran Sinuhe Montoya and construction industry expert

LeadProspecting AI was born from frustration with overpriced, complicated CRM software that left small businesses behind. Founded by Army veteran Sinuhe Montoya and construction industry expert Michael Dean, the platform delivers enterprise-level automation at small business prices—with real human support. Their mission: help business owners reclaim their time while growing revenue through automated follow-ups, customer engagement, and systematic sales processes. With a 93% client retention rate, they’re proving that technology should serve people, not complicate their lives.
You spend $800 on ads. Get 52 leads. Follow up with maybe eight of them. The rest sit in a spreadsheet, getting colder by the day.
Sound familiar?
This wasn’t just a problem for one business. It was the reality for thousands of contractors, service professionals, and small business owners across the country. They were spending money to generate leads, then losing those leads because manual follow-up couldn’t keep pace with modern expectations.
Sinuhe Montoya saw this pattern everywhere. After serving ten years in the Army—including deployments to Iraq during some of the most intense combat operations—he transitioned into in-home sales for solar and roofing products. The software tools he used were powerful. They could automate follow-ups, track every customer interaction, and systematically move prospects through complex sales funnels.
There was just one problem: they cost more than most small businesses could afford.
“The platforms were built for enterprise companies with massive budgets,” Sinuhe recalls. “If you wanted the features that actually mattered—automation, pipeline management, integrated communications—you were looking at hundreds of dollars per month just for the first seat. Adding team members made it even worse.”
Michael Dean experienced the same frustration from a different angle. After spending 12 years in construction, solar, and roofing, he watched companies hemorrhage sales not because of poor service or bad pricing, but because of system inefficiencies. Follow-ups got missed. Quotes disappeared into email black holes. Customers who said “maybe” three weeks ago never heard from anyone again.
The two met while working at the same company and immediately recognized their shared commitment to solving real problems for real people. They asked a simple question: Why do small businesses have to choose between expensive enterprise software and cobbled-together free tools that don’t talk to each other?
The answer became LeadProspecting AI. This is the LeadProspecting AI story—born from real frustration, built on military values, and designed to level the playing field for small businesses everywhere.
Sinuhe’s approach to business didn’t start in a boardroom. It started in Ramadi, Iraq in 2005.
During his deployment, he made a choice that would shape everything that followed. He went out of his way to help a fellow soldier with a task—a simple act of service that kept him away from an IED explosion that could have taken his life. That moment crystallized a principle he’d carry into civilian life: putting others first isn’t just noble, it’s strategic.
“Service before self isn’t just a military value,” Sinuhe explains. “It’s how you build anything that lasts. If you’re genuinely focused on helping people succeed, everything else falls into place.”
After September 11th, Sinuhe joined the Army fully aware of what awaited him. Urban warfare. High-risk missions. The possibility of not coming home. He served anyway because that’s what loyalty and service demanded. Those same values—integrity, discipline, follow-through—became the foundation of LeadProspecting AI’s culture.
Michael brought complementary experience from 12 years of watching construction and solar companies struggle with the same operational challenges. He’d seen firsthand how poor systems led to lost revenue, frustrated customers, and burned-out business owners working 70-hour weeks just to keep up with basic follow-up.
When they started building LeadProspecting AI, the mission was clear from day one: deliver more value than you collect in payment, and put the client’s success ahead of everything else.
LeadProspecting AI isn’t just another CRM. It’s what happens when you eliminate the gap between “affordable” and “actually useful.”
The platform handles everything from the moment a lead first makes contact through the entire customer journey—and beyond. No more juggling Mailchimp for emails, Calendly for scheduling, a separate CRM for contact management, and yet another tool for invoicing.
Here’s what’s included in one integrated system:
Smart Lead Capture Forms, chatbots, and landing pages that automatically add contacts to your database and trigger immediate follow-up sequences. When Trevor from TRW Plumbing started getting calls from customers who said “Siri suggested you,” he realized the review automation and local SEO integration were creating results he couldn’t have built manually.
Automated Follow-Up That Actually Converts Email and SMS sequences that adapt based on prospect behavior. If someone opens your quote but doesn’t respond, they get different messaging than someone who hasn’t engaged at all. This systematic approach to customer engagement is what clients call “the clone effect”—scaling your personal touch without sacrificing quality.
Complete Sales Pipeline Management Track every opportunity from initial inquiry through closed deal. Know exactly where each prospect stands, what the next step should be, and when follow-up is due. No more sticky notes or mental reminders that slip through the cracks.
Sales Funnel Automation Move prospects through your sales process automatically based on their actions and timeline. The system handles the repetitive work while you focus on actual conversations with qualified buyers.
Review and Referral Systems Automatically request reviews from satisfied customers, respond to feedback, and turn happy clients into active referral sources. Many clients double or triple their Google reviews within the first few months—reviews that directly impact local search rankings and customer trust.
Integrated Payment Processing Send invoices, process payments, and automate collection reminders without switching between platforms. Get paid faster with less administrative overhead.
Business Intelligence Dashboard See exactly which marketing channels generate the best leads, which sales processes convert most effectively, and where prospects typically get stuck in your funnel. Make data-driven decisions instead of guessing.
The platform works for any business that sells directly to customers—home services, retail, consulting, healthcare, online stores, professional services. If your success depends on capturing leads and converting them into long-term customers, the system fits your needs.
The numbers tell one story. The 93% client retention rate says everything about whether the platform delivers real value.
When construction companies, plumbers, HVAC professionals, and solar providers implement the system, they typically see three major shifts within the first 90 days:
Time Savings That Feel Like Hiring New Staff Business owners consistently report getting 10-20 hours back every week. The automated systems handle follow-ups, appointment scheduling, payment reminders, and review requests—tasks that previously consumed entire afternoons. One HVAC contractor put it simply: “It’s like hiring additional personnel without the overhead.”
Review Growth That Changes Visibility When clients turn on review automation, the impact is often dramatic. Businesses that averaged 10-15 reviews per year suddenly generate 50, 100, or more. These reviews create a virtuous cycle: better visibility leads to more traffic, which generates more leads that the automated nurture sequences immediately begin converting.
Conversion Rate Improvements Across the Funnel The most significant impact shows up in how many inquiries turn into actual customers. Businesses that previously converted 15-20% of leads start converting 30-40% simply because nothing falls through the cracks anymore. Every lead gets consistent, personalized follow-up until they either buy or clearly opt out.
Doulos Plumbing experienced this firsthand after implementing the platform. The systematic approach to customer engagement and review collection positioned them as a local authority, leading to organic growth through channels they hadn’t tapped before.
LeadProspecting AI operates on three non-negotiable principles learned from military service and refined through business experience:
Integrity Doing the right thing for clients even when it doesn’t maximize short-term revenue. This means honest recommendations about which features businesses actually need, transparent pricing with no hidden fees, and occasionally telling prospects they’re not the right fit for the platform.
Discipline Consistently executing high-quality work regardless of external pressures or easier alternatives. Every client receives the same level of onboarding support, training resources, and ongoing assistance whether they’re on the starter plan or the enterprise tier.
Follow-Through Delivering on every commitment made to clients. If the team says they’ll implement a feature, help with a technical issue, or provide strategic guidance, it happens. No broken promises. No excuses.
These values translate into practical support that goes beyond typical software vendors. Clients receive ongoing education through industry-specific content—written guides, audio training, and video tutorials that help them maximize their investment. They get insights into broader market trends and emerging technologies that could impact their businesses.
Most importantly, they get real human support from native English speakers who understand their challenges. No chatbot mazes. No outsourced call centers reading scripts. Just direct access to people who genuinely care about their success.
“Our success is completely dependent on our clients’ success first,” Michael emphasizes. “This isn’t just philosophy—it’s literally how our business model works. When clients grow their operations and increase their profitability, that’s when we succeed as a company.”
The next evolution of LeadProspecting AI centers on even deeper automation and smarter AI implementation.
Development priorities include systems that analyze customer engagement patterns to identify improvement opportunities before communications are sent. Instead of just automating the sending, the platform will soon help optimize the messaging itself based on what’s working across thousands of similar businesses.
Other features in development:
AI-Powered Content Creation Automatically converting job site photos into professional marketing materials—social media posts, review requests with customer imagery, and portfolio content that builds credibility with prospects.
Predictive Lead Scoring Using behavioral data and engagement history to identify which leads are most likely to convert, helping businesses prioritize their time on the highest-value opportunities.
Voice AI Integration Handling initial customer inquiries, scheduling appointments, and providing basic information while seamlessly transferring qualified leads to human team members.
The long-term vision extends beyond just being another software option. LeadProspecting AI aims to become the dominant platform for budget-friendly automation that systematically undercuts enterprise solutions on price while exceeding them in value delivery.
This means democratizing access to sophisticated technology that’s historically been reserved for companies with massive IT budgets. It means leveling the playing field so local businesses can compete with national chains on technological sophistication rather than just price or convenience.
If you’re still managing business growth through spreadsheets, manual follow-ups, and hoping you remember to call that prospect back next Tuesday, there’s a better way.
LeadProspecting AI represents what happens when military values of service and excellence combine with real-world business experience and technical innovation. It’s a platform that genuinely puts small business success first, providing enterprise-level capabilities at small business prices, backed by human support that treats you as a partner rather than a ticket number.
The transformation most clients experience isn’t just about closing more deals or generating more reviews. It’s about reclaiming time to focus on what you do best—delivering exceptional service—while automated systems handle the repetitive work that used to consume your evenings and weekends.
Ready to see how automated systems could transform your operations? Start with a strategy call to explore exactly how the platform would benefit your specific situation, or dive in with a free trial to experience the functionality firsthand.
Your business deserves tools that help you win, not slow you down. Let’s build something great together.
What makes LeadProspecting AI different from other CRM platforms? LeadProspecting AI combines affordability with comprehensive functionality specifically designed for small businesses. Unlike enterprise platforms that charge hundreds per seat, the platform provides all-in-one lead generation tools, automation, and support at pricing that works for growing businesses. Plus, you get real human support from native English speakers—no chatbot mazes.
Who founded LeadProspecting AI and why? Sinuhe Montoya, a ten-year Army veteran, and Michael Dean, who spent 12 years in construction and solar industries, co-founded the platform after experiencing firsthand how expensive and complicated enterprise CRM software was for small businesses. Their mission combines military values of service and integrity with practical solutions for real business challenges.
What industries benefit most from LeadProspecting AI? Any business that sells directly to customers benefits from the platform—home services (plumbing, HVAC, electrical, roofing), contractors, solar providers, retail, consulting, healthcare services, and professional services. If your success depends on capturing leads and converting them into long-term customers, the system fits your needs.
How long does it take to see results after implementing the platform? Most businesses see measurable improvements within 30-60 days of implementation. Review growth often happens fastest, with many clients doubling or tripling their online reviews within the first quarter. Time savings typically become apparent within the first few weeks as automated systems take over repetitive tasks.
What kind of support does LeadProspecting AI provide? The platform includes comprehensive onboarding, ongoing training through written guides, audio sessions, and video tutorials, plus direct access to real human support from native English speakers. Clients receive strategic guidance that goes beyond just software functionality to include business development insights and growth optimization strategies.
Can LeadProspecting AI integrate with my existing business tools? Yes, the platform connects with common business tools including accounting software, scheduling systems, payment processors, and website platforms. The goal is seamless integration that prevents data silos and ensures consistent customer experiences across all touchpoints.
For service businesses that need end-to-end operations management, Sinuhe and Michael also founded FieldServ AI—a field service management platform that handles job scheduling, dispatching, and on-site workflows. Together, LeadProspecting AI and FieldServ AI create a complete system from lead capture through service delivery.
Written by
LPAI Team
Helping businesses grow with AI-powered lead generation, CRM automation, and data-driven marketing strategies.

Set up a CRM in one weekend. Twin Falls and Magic Valley service businesses can capture leads, automate follow-up, and stop losing jobs with a simple system.

Set up a service business CRM in one weekend without complexity. Learn how to capture leads, automate follow-up, stay organized, and build a system that works while you focus on the job.

If you’re active in Twin Falls Chamber events, Jerome business groups, or trade associations across the Magic Valley, you already have the hardest part of affiliate marketing solved: trust. One-
Modern, SEO-optimized websites designed to turn visitors into customers.
Get a Free QuoteLeadProspecting AI was born from frustration with overpriced, complicated CRM software that left small businesses behind. Founded by Army veteran Sinuhe Montoya and construction industry expert Michael Dean, the platform delivers enterprise-level automation at small business prices—with real human support. Their mission: help business owners reclaim their time while growing revenue through automated follow-ups, customer engagement, and systematic sales processes. With a 93% client retention rate, they’re proving that technology should serve people, not complicate their lives.
You spend $800 on ads. Get 52 leads. Follow up with maybe eight of them. The rest sit in a spreadsheet, getting colder by the day.
Sound familiar?
This wasn’t just a problem for one business. It was the reality for thousands of contractors, service professionals, and small business owners across the country. They were spending money to generate leads, then losing those leads because manual follow-up couldn’t keep pace with modern expectations.
Sinuhe Montoya saw this pattern everywhere. After serving ten years in the Army—including deployments to Iraq during some of the most intense combat operations—he transitioned into in-home sales for solar and roofing products. The software tools he used were powerful. They could automate follow-ups, track every customer interaction, and systematically move prospects through complex sales funnels.
There was just one problem: they cost more than most small businesses could afford.
“The platforms were built for enterprise companies with massive budgets,” Sinuhe recalls. “If you wanted the features that actually mattered—automation, pipeline management, integrated communications—you were looking at hundreds of dollars per month just for the first seat. Adding team members made it even worse.”
Michael Dean experienced the same frustration from a different angle. After spending 12 years in construction, solar, and roofing, he watched companies hemorrhage sales not because of poor service or bad pricing, but because of system inefficiencies. Follow-ups got missed. Quotes disappeared into email black holes. Customers who said “maybe” three weeks ago never heard from anyone again.
The two met while working at the same company and immediately recognized their shared commitment to solving real problems for real people. They asked a simple question: Why do small businesses have to choose between expensive enterprise software and cobbled-together free tools that don’t talk to each other?
The answer became LeadProspecting AI. This is the LeadProspecting AI story—born from real frustration, built on military values, and designed to level the playing field for small businesses everywhere.
Sinuhe’s approach to business didn’t start in a boardroom. It started in Ramadi, Iraq in 2005.
During his deployment, he made a choice that would shape everything that followed. He went out of his way to help a fellow soldier with a task—a simple act of service that kept him away from an IED explosion that could have taken his life. That moment crystallized a principle he’d carry into civilian life: putting others first isn’t just noble, it’s strategic.
“Service before self isn’t just a military value,” Sinuhe explains. “It’s how you build anything that lasts. If you’re genuinely focused on helping people succeed, everything else falls into place.”
After September 11th, Sinuhe joined the Army fully aware of what awaited him. Urban warfare. High-risk missions. The possibility of not coming home. He served anyway because that’s what loyalty and service demanded. Those same values—integrity, discipline, follow-through—became the foundation of LeadProspecting AI’s culture.
Michael brought complementary experience from 12 years of watching construction and solar companies struggle with the same operational challenges. He’d seen firsthand how poor systems led to lost revenue, frustrated customers, and burned-out business owners working 70-hour weeks just to keep up with basic follow-up.
When they started building LeadProspecting AI, the mission was clear from day one: deliver more value than you collect in payment, and put the client’s success ahead of everything else.
LeadProspecting AI isn’t just another CRM. It’s what happens when you eliminate the gap between “affordable” and “actually useful.”
The platform handles everything from the moment a lead first makes contact through the entire customer journey—and beyond. No more juggling Mailchimp for emails, Calendly for scheduling, a separate CRM for contact management, and yet another tool for invoicing.
Here’s what’s included in one integrated system:
Smart Lead Capture Forms, chatbots, and landing pages that automatically add contacts to your database and trigger immediate follow-up sequences. When Trevor from TRW Plumbing started getting calls from customers who said “Siri suggested you,” he realized the review automation and local SEO integration were creating results he couldn’t have built manually.
Automated Follow-Up That Actually Converts Email and SMS sequences that adapt based on prospect behavior. If someone opens your quote but doesn’t respond, they get different messaging than someone who hasn’t engaged at all. This systematic approach to customer engagement is what clients call “the clone effect”—scaling your personal touch without sacrificing quality.
Complete Sales Pipeline Management Track every opportunity from initial inquiry through closed deal. Know exactly where each prospect stands, what the next step should be, and when follow-up is due. No more sticky notes or mental reminders that slip through the cracks.
Sales Funnel Automation Move prospects through your sales process automatically based on their actions and timeline. The system handles the repetitive work while you focus on actual conversations with qualified buyers.
Review and Referral Systems Automatically request reviews from satisfied customers, respond to feedback, and turn happy clients into active referral sources. Many clients double or triple their Google reviews within the first few months—reviews that directly impact local search rankings and customer trust.
Integrated Payment Processing Send invoices, process payments, and automate collection reminders without switching between platforms. Get paid faster with less administrative overhead.
Business Intelligence Dashboard See exactly which marketing channels generate the best leads, which sales processes convert most effectively, and where prospects typically get stuck in your funnel. Make data-driven decisions instead of guessing.
The platform works for any business that sells directly to customers—home services, retail, consulting, healthcare, online stores, professional services. If your success depends on capturing leads and converting them into long-term customers, the system fits your needs.
The numbers tell one story. The 93% client retention rate says everything about whether the platform delivers real value.
When construction companies, plumbers, HVAC professionals, and solar providers implement the system, they typically see three major shifts within the first 90 days:
Time Savings That Feel Like Hiring New Staff Business owners consistently report getting 10-20 hours back every week. The automated systems handle follow-ups, appointment scheduling, payment reminders, and review requests—tasks that previously consumed entire afternoons. One HVAC contractor put it simply: “It’s like hiring additional personnel without the overhead.”
Review Growth That Changes Visibility When clients turn on review automation, the impact is often dramatic. Businesses that averaged 10-15 reviews per year suddenly generate 50, 100, or more. These reviews create a virtuous cycle: better visibility leads to more traffic, which generates more leads that the automated nurture sequences immediately begin converting.
Conversion Rate Improvements Across the Funnel The most significant impact shows up in how many inquiries turn into actual customers. Businesses that previously converted 15-20% of leads start converting 30-40% simply because nothing falls through the cracks anymore. Every lead gets consistent, personalized follow-up until they either buy or clearly opt out.
Doulos Plumbing experienced this firsthand after implementing the platform. The systematic approach to customer engagement and review collection positioned them as a local authority, leading to organic growth through channels they hadn’t tapped before.
LeadProspecting AI operates on three non-negotiable principles learned from military service and refined through business experience:
Integrity Doing the right thing for clients even when it doesn’t maximize short-term revenue. This means honest recommendations about which features businesses actually need, transparent pricing with no hidden fees, and occasionally telling prospects they’re not the right fit for the platform.
Discipline Consistently executing high-quality work regardless of external pressures or easier alternatives. Every client receives the same level of onboarding support, training resources, and ongoing assistance whether they’re on the starter plan or the enterprise tier.
Follow-Through Delivering on every commitment made to clients. If the team says they’ll implement a feature, help with a technical issue, or provide strategic guidance, it happens. No broken promises. No excuses.
These values translate into practical support that goes beyond typical software vendors. Clients receive ongoing education through industry-specific content—written guides, audio training, and video tutorials that help them maximize their investment. They get insights into broader market trends and emerging technologies that could impact their businesses.
Most importantly, they get real human support from native English speakers who understand their challenges. No chatbot mazes. No outsourced call centers reading scripts. Just direct access to people who genuinely care about their success.
“Our success is completely dependent on our clients’ success first,” Michael emphasizes. “This isn’t just philosophy—it’s literally how our business model works. When clients grow their operations and increase their profitability, that’s when we succeed as a company.”
The next evolution of LeadProspecting AI centers on even deeper automation and smarter AI implementation.
Development priorities include systems that analyze customer engagement patterns to identify improvement opportunities before communications are sent. Instead of just automating the sending, the platform will soon help optimize the messaging itself based on what’s working across thousands of similar businesses.
Other features in development:
AI-Powered Content Creation Automatically converting job site photos into professional marketing materials—social media posts, review requests with customer imagery, and portfolio content that builds credibility with prospects.
Predictive Lead Scoring Using behavioral data and engagement history to identify which leads are most likely to convert, helping businesses prioritize their time on the highest-value opportunities.
Voice AI Integration Handling initial customer inquiries, scheduling appointments, and providing basic information while seamlessly transferring qualified leads to human team members.
The long-term vision extends beyond just being another software option. LeadProspecting AI aims to become the dominant platform for budget-friendly automation that systematically undercuts enterprise solutions on price while exceeding them in value delivery.
This means democratizing access to sophisticated technology that’s historically been reserved for companies with massive IT budgets. It means leveling the playing field so local businesses can compete with national chains on technological sophistication rather than just price or convenience.
If you’re still managing business growth through spreadsheets, manual follow-ups, and hoping you remember to call that prospect back next Tuesday, there’s a better way.
LeadProspecting AI represents what happens when military values of service and excellence combine with real-world business experience and technical innovation. It’s a platform that genuinely puts small business success first, providing enterprise-level capabilities at small business prices, backed by human support that treats you as a partner rather than a ticket number.
The transformation most clients experience isn’t just about closing more deals or generating more reviews. It’s about reclaiming time to focus on what you do best—delivering exceptional service—while automated systems handle the repetitive work that used to consume your evenings and weekends.
Ready to see how automated systems could transform your operations? Start with a strategy call to explore exactly how the platform would benefit your specific situation, or dive in with a free trial to experience the functionality firsthand.
Your business deserves tools that help you win, not slow you down. Let’s build something great together.
What makes LeadProspecting AI different from other CRM platforms? LeadProspecting AI combines affordability with comprehensive functionality specifically designed for small businesses. Unlike enterprise platforms that charge hundreds per seat, the platform provides all-in-one lead generation tools, automation, and support at pricing that works for growing businesses. Plus, you get real human support from native English speakers—no chatbot mazes.
Who founded LeadProspecting AI and why? Sinuhe Montoya, a ten-year Army veteran, and Michael Dean, who spent 12 years in construction and solar industries, co-founded the platform after experiencing firsthand how expensive and complicated enterprise CRM software was for small businesses. Their mission combines military values of service and integrity with practical solutions for real business challenges.
What industries benefit most from LeadProspecting AI? Any business that sells directly to customers benefits from the platform—home services (plumbing, HVAC, electrical, roofing), contractors, solar providers, retail, consulting, healthcare services, and professional services. If your success depends on capturing leads and converting them into long-term customers, the system fits your needs.
How long does it take to see results after implementing the platform? Most businesses see measurable improvements within 30-60 days of implementation. Review growth often happens fastest, with many clients doubling or tripling their online reviews within the first quarter. Time savings typically become apparent within the first few weeks as automated systems take over repetitive tasks.
What kind of support does LeadProspecting AI provide? The platform includes comprehensive onboarding, ongoing training through written guides, audio sessions, and video tutorials, plus direct access to real human support from native English speakers. Clients receive strategic guidance that goes beyond just software functionality to include business development insights and growth optimization strategies.
Can LeadProspecting AI integrate with my existing business tools? Yes, the platform connects with common business tools including accounting software, scheduling systems, payment processors, and website platforms. The goal is seamless integration that prevents data silos and ensures consistent customer experiences across all touchpoints.
For service businesses that need end-to-end operations management, Sinuhe and Michael also founded FieldServ AI—a field service management platform that handles job scheduling, dispatching, and on-site workflows. Together, LeadProspecting AI and FieldServ AI create a complete system from lead capture through service delivery.
Written by
LPAI Team
Helping businesses grow with AI-powered lead generation, CRM automation, and data-driven marketing strategies.

Set up a CRM in one weekend. Twin Falls and Magic Valley service businesses can capture leads, automate follow-up, and stop losing jobs with a simple system.

Set up a service business CRM in one weekend without complexity. Learn how to capture leads, automate follow-up, stay organized, and build a system that works while you focus on the job.

If you’re active in Twin Falls Chamber events, Jerome business groups, or trade associations across the Magic Valley, you already have the hardest part of affiliate marketing solved: trust. One-
Modern, SEO-optimized websites designed to turn visitors into customers.
Get a Free Quote